Powering Education, Technology, and Family Life
From marketplaces and payments to AI innovation, publishing, planners, and family media, the Well Planned Day family of brands serves homeschoolers, private schools, and the companies that support them. Together, we are building an interconnected ecosystem that makes learning, teaching, and living well planned.
- Education Marketplaces
- Technology & Services
- Publishing & Media
Our Mission
Where innovation and technology meet the future of learning.
Well Planned Day exists to connect education, technology, and family life in practical, sustainable ways. What began with a homeschool magazine and teacher planners has grown into a portfolio of brands — from marketplaces and AI innovation to publishing and media — all working together as one system.
Our purpose is simple: make education more accessible and future-ready. With decades of homeschool experience and a commitment to innovation, we help families thrive, schools grow, and companies succeed.
Education Marketplaces with Built-In Marketing
Where resources meet reach — connecting families, schools, and vendors in one ecosystem.
Our marketplaces make education accessible, transparent, and sustainable. Serving homeschool families, private schools, and the companies that support them, these platforms create pathways where resources and funding connect with marketing and visibility. With Well Planned Advertiser integrated, families and schools thrive while businesses gain the tools to grow.
Well Planned Homeschooling
Marketplace for Families
Launching 2026
A next-generation marketplace designed to connect homeschool families and vendors. Families will be able to register students, access Scholarship Granting Organization (SGO) funding, and discover curriculum and resources through Neurometrics™, our proprietary system that uses advanced AI to match learners with the right educational tools.
For vendors, the marketplace provides more than listings. Each vendor will have a dedicated storefront they control, enabling them to present products, services, and their educational philosophy in a way that best reflects their brand. Vendors can reach families directly within the marketplace and extend their visibility beyond it through integration with Well Planned Advertiser, connecting with up to 98% of homeschool families. This is the first homeschool marketplace funded by SGOs and built by a homeschool vendor.
Launching in 2026 with full operations beginning in 2027, Well Planned Homeschooling will also function as a fundraising hub. Families and donors can contribute tax-liability credit donations directly to Well Planned Education, a certified SGO, for distribution.
Well Planned Advertiser
Marketing Engine
Homeschool marketing, simplified. From inbox to open web to social, Well Planned Advertiser puts your brand in front of the families who matter most. With 1.6 million+ families in our verified network, campaigns go live in under two weeks and build credibility through decades of homeschool and marketing expertise.
What makes Well Planned Advertiser unique is its three connected engines: Prospect Email Outreach, which introduces your brand directly to homeschool families you wouldn’t otherwise reach; Programmatic Reach, which extends visibility across curriculum sites, blogs, streaming, and apps; and Audience Access, which places our verified audiences directly inside your Meta account for retargeting and lookalike campaigns. Together, these tools move families from first impression to lasting trust.
Unlike traditional agencies, we know homeschooling from the inside out. Well Planned Advertiser is rooted in more than 30 years of homeschool experience and nearly two decades of building marketing solutions. That’s why companies trust us to simplify complexity, capture opportunity, and turn disruption into steady, measurable growth.
Well Planned Schools
Marketplace for Private Schools
Launching 2026
Families can register children to access Scholarship Granting Organization (SGO) tuition and educational funding, which will be directed to the private school of their choice. Parents will also be allowed to shop the marketplace for educational enrichment products and services. Families can discover resources through Neurometrics™, our proprietary system that uses advanced AI to connect their children with tools tailored to their needs.
For schools, the marketplace provides more than access to funding. Each registered administration will receive a dedicated area with integrated marketing tools to raise awareness, share updates with their community, and manage fundraising campaigns. Teachers will also be able to explore the marketplace and identify curriculum and classroom resources that align to their students’ needs.
Launching in 2026 with full operations beginning in 2027, Well Planned Schools will also function as a fundraising hub. Families and donors can contribute tax-liability credit donations directly to Well Planned Education, a certified SGO, for distribution.
Well Planned Education
A Certified Scholarship Granting Organization
As a certified nonprofit Scholarship Granting Organization (SGO), Well Planned Education operates independently while relying on the technology, infrastructure, and services provided by Well Planned Day. From AI-driven onboarding and integrated payments to marketing support, printing, and fulfillment, we supply the tools that allow the SGO to run effectively. This partnership ensures families and donors can contribute with confidence, while funds are managed and distributed in compliance with state regulations.
Technology & Services
Innovation that powers education
From AI and payments to printing and fulfillment, Well Planned Day builds the infrastructure that keeps education moving forward. Our technology and services provide the backbone for families, schools, and companies alike — delivering personalization, efficiency, and scalability. Whether it’s Neurometrics™ middleware guiding decisions, payments that turn fees into growth, or printing solutions that take products from concept to doorstep, these brands make innovation practical and sustainable.
Well Planned Tech
AI Innovation Hub
Developing proprietary AI tools and automations that give small teams enterprise-level impact. From marketing to publishing to operations, Well Planned Tech powers every platform in our ecosystem. Core technologies include the Cold Email Engine, programmatic ad DSP, online planning systems, product design software, customization tools, and print technologies.
Beyond our own ecosystem, Well Planned Tech creates custom technology and automation solutions for clients, making business systems more efficient, scalable, and future-ready.
Well Planned Processor
Payments with Purpose
A credit card and ACH processing system built into the Well Planned ecosystem and available to clients. Every transaction is secure, streamlined, and designed to create value. Well Planned Processor doesn’t just move money — it strengthens the ecosystem by integrating directly with marketplaces and services.
Unlike traditional processors, Well Planned Processor transforms transaction fees into marketing credits that can be applied in our marketplaces or through Well Planned Advertiser — turning everyday payments into measurable growth.
Well Planned Printing
Print & Fulfillment Services
A multi-prong print and distribution service that takes ideas from concept to product with minimal risk. From bulk runs to one-off custom projects, Well Planned Printing manages design, production, and fulfillment — turning digital files into products families can hold.
Powered by proprietary software, we enable single-copy printing with or without customization. Companies and creators can sell products directly while we handle the rest: printing, binding, packaging, and shipping. It’s a risk-free way to scale without inventory or upfront costs.
One Connected Ecosystem
Built for a changing world of education
Education is shifting faster than ever. ESAs and SGOs are reshaping funding, families have more choices, and technology is transforming how we teach and learn. In the middle of this change, Well Planned Day brings everything together, helping families, schools, and companies adapt with confidence and move forward with clarity.
Publishing & Media
Where planning, publishing, and personalization connect.
Publishing and media form the foundation of the Well Planned ecosystem. Intellectual property is developed and secured by Well Planned Publishing, distributed through Well Planned Homeschooling, and supported by lifestyle brands and adaptive technology. From planners and curriculum to news and personalization, these platforms expand beyond homeschooling to serve busy moms, students, and professionals — making time management, education, and resources accessible for every stage of life.
Well Planned Gal
Lifestyle Planning Brand
What began with a single planner over 20 years ago has grown into a lifestyle brand offering hundreds of products, thousands of designs, and endless options for customization. Well Planned Gal equips busy moms, teachers, students, and professionals with planners and accessories that make time management both practical and personal.
With personalization powered by Neurometrics™, every planner can be tailored to fit an individual’s personality and planning style. This combination of scale, flexibility, and personal touch has made Well Planned Gal one of the most versatile planning brands in the market — turning organization into a tool for both productivity and purpose.
Well Planned Publishing
Publishing & Intellectual Property
The creative and developmental hub of the ecosystem, with over 200 titles in progress across 14 grade levels. From planners and assessments to curriculum guides, lesson plans, customizable materials, and enrichment resources, it drives product development that supports education at every stage.
Behind the scenes, writers, editors, subject matter experts, designers, and technology tools create resources that are both innovative and practical. Every consumer product in the Well Planned ecosystem is protected and positioned for long-term growth, ensuring families, schools, and companies can trust the stability and scalability of the resources they rely on.
Well Planned News
Personalized AI-Driven News
Launching 2026
An AI-powered news platform delivering national, global, and local coverage — from politics and education to sports, fashion, and travel. Powered by Neurometrics™, it adapts to each reader’s unique learning style, delivering balanced, unbiased reporting while encouraging critical thinking and personal reflection.
Beyond serving readers, Well Planned News also functions as a publishing channel within Well Planned Advertiser. This dual role ensures that both information and vendor messages reach audiences in a personalized, relevant way, building trust while fostering independent thought.
